Strategy, Brand Positioning, Identity, Packaging, Brand Guidelines, Website

Innovation and and comfort were at the heart of this exciting project, helping IHOP, expand into smaller retail footprints while maintaining the essence of their brand. I created an environment where guests could experience the signature pancakes and copper urns of coffee that they love, but in a more compact space. My team created a new name, identity, packaging system and decor that updated the presented the Cafe as an update to the original in a fresh and exciting way.