Powerhouse Engineering

Strategy, Brand Positioning, Identity, Collateral, Website

A new way of communicating to the marketplace was in order for this highly specialized manufacturing and engineering brand.  Focused exclusively on the  aftermarket optimization of 1940’s era enterprise class engines, Powerhouse needed to celebrate that era’s legacy of durability, quality and pride of workmanship. The solution was to embrace color and typography that had a confident, period feel and pair them with an iconic, black and white photographic style.